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ANA CRISTINA AZPURUA 

CONTENT STRATEGIST

& VERY, VERY PASSIONATE CREATIVE BEING

Currently based in Mexico City

Leveraging a diverse skill set in content creation, communications and design, my aim is to create compelling brand narratives through creative strategies and impactful campaigns.

ACADEMIC TRAINING

ISTITUTO EUROPEO DI DESIGN
Bachelors Degree in Fashion Design, Communications and Styling
Madrid, Spain 
2017 - 2021

WORK EXPERIENCE

ROBIN STRATEGIC CREATIVE AGENCY
BRAND STRATEGIST & COMMUNICATIONS SPECIALIST   
Caracas, Venezuela - Remote Position 
SEPTEMBER 2021 - PRESENT

  • Developed all corporate communications such as newsletters, public and media relations, memos and reports.
  • Oversaw the design team in the development of all corporate communications deliverables.
  • Led the development process of the agency's current website, from content gathering and conceptualization to a strong design proposal.
  • Designed all proposals for international contests in collaboration with brand managers. As a result, we won platinum in the AVA Digital Awards with Alimentos Polar and received an honorable mention with PepsiCo Venezuela in the Webby Awards.
  • Developed sales proposals which contributed to the acquisition of new clients.


MOISES NIETO 
FREELANCE ARTIST - DESIGNER
Madrid, Spain
JUNE - NOVEMBER 2021

  • Developed the conceptualization and storytelling for the Spring/Summer 2022 collection.
  • Designed the communication strategy for the campaign, events and launch of the collection.
  • Delivered custom styling for their e-commerce and editorial campaign.
  • Created all visual assets for the campaign, including the production, direction, and editing of the fashion film, creative direction and photography for the editorial campaign, and graphic design for their look book.
  • Curated all content for print and digital ads and social media.
  • Managed the collection’s timeline and budget to ensure a successful strategy.


ACON100CIA SHOWROOM 
FASHION WHOLESALE INTERN  
Madrid, Spain
FEBRUARY - APRIL 2021

  • Assisted customers with product selection, providing styling advice, and ensuring a positive shopping experience.
  • Created a visual merchandising proposal with the aim of creating appealing and effective displays.
  • Designed engaging content for their social media platforms.
  • Developed all in-stock collection look books for long-distance clients.


LUIS PONS DESIGN LAB 
DESIGN AND CREATIVE INTERN  
Miami, Florida.
JULY - SEPTEMBER 2018

  • Created mood boards, material palettes and color schemes to achieve the client's desired aesthetic.


LANGUAGES
English (Full professional proficiency)
Spanish (Native)

COMPUTER SKILLS
Adobe Creative Suite
  • Photoshop - Advanced
  • Illustrator - Advanced
  • InDesign - Advanced
  • Premiere - Advanced
Cargo Collective - Advanced
Wix - Advanced

SKILLS
Art Direction
Creative Problem Solving
Communications
Graphic Design
Branding and Identity Design
Digital Marketing
Social Media Management
Creative Campaign Planning and Execution
Web Design: Responsive Design
Typography and Layout Design
Visual Merchandising
Copywriting
Photography


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